Organic appeal.
Nature’s Touch®, a brand of organic-based fertilizers and plant treatments, wished to target earth-conscious consumers as the primary audience for their products.
The packaging was a key element. Designed around photography that features a “typical” American family enjoying a carefree moment on their lawn, it instantly links the idea of “worry-free” to the brand and positions it as a responsible step adults can take to protect the health of their children and pets alike. This message became the core of the campaign across all elements.
