Infusing warmth.
Asahi Kasei Medical Co. needed instructional posters to show medical technicians how to use a new piece of dialysis equipment they’d engineered.
Knowing that hospital staff have to wade through volumes of paperwork each day, we created posters that not only organized the instructions in an easy-to-use manner, but were also pleasant to look at. The typefaces, colors and illustration style we chose work together to produce a pleasing design that is technical, without being clinical.
